For Purim this year we’re decked out in blue safety vests, with a Purim-smile logo, and our Mishloach Manot (Purim food gifts) come packed in small cardboard boxes with an Amazon-spoof sticker label (nicely created by our son Moshe) with a Purim theme!
Why an Amazon costume? For one, We Deliver. And we do try our utmost to serve the A-Z of Jewish life at UAlbany.
Prime was another inspiration, especially relevant for Purim this year 5785/2025: Yes, it ties into our family costume this year but it is also a message about a Purim on a Friday, a Purim on start of Spring Break, the timing may not seem ideal in many ways, but “Prime Time Purim” reminds us that no matter the circumstance or scheduling or situation – it’s always prime time for a mitzvah! And we ought to give it our prime, to be at our prime!